Artificial intelligence is no longer an emerging trend in RevOps, it’s a full-blown transformation. In 2025, RevOps professionals face a new challenge: not just understanding AI, but curating the right tools that deliver clarity, alignment, and measurable revenue impact. Amid the buzz, many teams are racing to integrate AI tools without a clear lens. But in revenue operations, impact matters more than novelty.

Targeting the right customers is the foundation of a successful Revenue Operations (RevOps) strategy. Learn how to build an effective targeting framework, define your Ideal Customer Profile (ICP), segment your market, and prioritize leads using data-driven scoring techniques to improve sales automation and drive lead generation.