Stalled Deals, Ghosted Prospects, and Missed Targets: What RevOps Can Actually Fix
Revenue Operations is often mistaken as just a reporting function or a dashboard generator. But in reality, RevOps can be the strategic core of your entire GTM engine. When deals stall, prospects disappear, or targets slip out of reach, the root cause is rarely just poor sales performance. More often, it's a breakdown in the systems, insights, and alignment that should have prevented those outcomes from happening in the first place.