Training and Tutoring
Tutorials and guidance for 15 startups in their initial steps towards automating the sales cycle
The challenge
CEIN (Navarra) is an incubator with over 20 startups in its center. They needed an expert capable of scaling the training and tutoring of Sales Operations for their entire center.
The solution
Creation of an in-person training model and specialized tutorials for 15 selected startups. Weekly monitoring of the execution.
The results
Implementation of 15 HubSpot CRMs in less than 6 months and Apollo as a Lead Generation tool; +15,000 Leads in 6 months.
CEIN, a startup incubator based in Navarra, supports over 20 early-stage companies through its innovation center. In 2025, the organization set out to enhance the sales readiness of its startups by offering practical training and operational guidance. The challenge was to develop a repeatable system that could empower 15 selected startups to begin automating their sales processes without overwhelming internal resources.
To address this need, CEIN rolled out a hands-on training initiative. The approach combined in-person workshops with specialized tutorials tailored to each startup’s stage of development. Execution was closely monitored through weekly follow-ups to ensure consistent progress and alignment with each company’s goals. At the same time, tools like HubSpot and Apollo were introduced to bring structure and automation into the lead generation and CRM processes.
The results were both fast and far-reaching. Within six months, all 15 startups were equipped with their own HubSpot CRM systems and had begun leveraging Apollo for lead generation. The program produced more than 15,000 leads during that period, providing a powerful foundation for scalable sales growth across the incubator.
By investing in structured guidance and modern tools, CEIN helped its startups turn early ambition into real commercial traction. The program not only accelerated sales capability but also created a blueprint for incubator-driven growth enablement.