Grow and eat healthy!
Honest Greens Cantina is the vertical where companies can order the lunch menu for their employees with the Honest Greens seal. Now they want to grow this vertical by making this new service known to all those businesses that care about the benefits of their employees.
The challenge
Honest Greens Cantina vertical wants to invest in a B2B Outbound channel in 2025. They need to create all the Lead Generation and Sales Operations Environment.
The solution
Create a Lead Generation system and define Sales operations based on Apollo.io and Hubspot, integrated.
The results
1. Use Apollo.io for Lead Generation, scoring, and qualification "\n" 2. Smooth Integration between Apollo and Hubspot 3. Sales Operations Excellence using Hubspot as CRM
Honest Greens, known for its commitment to fresh, real food, is expanding into a new vertical: Honest Greens Cantina, a B2B offering that allows companies to provide healthy lunches to their employees. With growing awareness around employee wellness and workplace benefits, the opportunity was clear, but so was the challenge. Honest Greens needed to launch an outbound B2B channel from scratch in 2025, complete with lead generation and sales operations built for scale.
The company turned to technology to lay the foundation. By integrating Apollo.io for lead generation and scoring with HubSpot as the central CRM, Honest Greens was able to create a streamlined and intelligent sales environment. This infrastructure enabled them not just to identify potential leads but also to qualify and engage them efficiently. With clearly defined sales operations and tight system integration, the team had all the tools necessary to launch a successful B2B campaign.
The results were immediate and promising. Apollo.io delivered a steady flow of targeted leads, while seamless integration with HubSpot ensured smooth qualification and follow-up. Sales operations ran with precision, allowing Honest Greens to focus on relationship-building rather than logistics. The outcome? A fully functional B2B sales engine designed to grow the Cantina vertical and introduce more companies to the benefits of healthy employee meals.
With this new initiative, Honest Greens isn’t just selling food; they’re redefining workplace wellness. Their approach demonstrates how smart tools and strategic focus can open new growth avenues, even for companies already known for excellence.