RevOps + SEO: Why RevOps and SEO teams need to work together

What is SEO?

SEO, or Search Engine Optimization, has become increasingly popular over the past couple of decades.  It refers to the act of optimizing your business’s webpage to be more favorable for search engine algorithms to place your website at the top of an online search.  This, in turn, leads to more clicks to your website without having to pay for advertising fees or worrying about people not seeing it.  Some things that help create a more favorable website include keywords and an easy-to-use user interface.  According to searchenginejournal.com, mobile-friendly pages have also changed the priorities of search engine algorithms in recent years.  There are lots of other factors that go into the algorithms that choose which websites get displayed, but at the end of the day, more clicks mean more potential leads, which leads to greater revenue potential.  That is where RevOps comes in.

How to Combine RevOps and SEO?

RevOps, or a Revenue Operations team, harnesses what a business is doing and turns results into revenue that helps grow and expand a business by putting together sales and success around real data and goals.  It does this by looking at key metrics and data, including where leads are coming from and how sales teams perform on leads.  This is an important step to becoming a successful business, but it can’t be done without these clients and leads.  While cold calling and emailing work, another big player for lead generation is SEO and being found on a search engine.  According to designrush.com, around 70% of website traffic comes from search engines, and this is great, but without the right RevOps team, it means nothing.  By working together, the RevOps and SEO team can prioritize keywords, highlights, UX/UI, and linking between pages on a website that will be picked up by search engine algorithms.  This means that there will not only be more traffic, but also it will reach the right people.  When your website is reaching people who are interested in your business’s industry or services, it will likely increase business for you.

Conclusion

RevOps and SEO are two seemingly different things that are independently very important for a business in order to achieve success and keep growing.  While they may not seem connected, without the two teams working together, you can lose valuable leads and end up spending lots more money on advertising through different search engines.  By having RevOps and SEO teams working together, a simple website can be turned into a pot of gold for businesses.  In fact, an article on explodingtopics.com shows that for every dollar a company spends on SEO, it gets an average of twenty-two dollars in return.  With RevOps teams guiding SEO teams, and vice versa, businesses can turn leads into clients and increase their revenue tremendously.